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76% of consumers search for a company’s online presence before even visiting a physical location
In a world that is more digital than not, it is essential that you optimize your online space, consumers make most of their decisions by a few glances at their phone and it is essential that your business tick all their boxes.
Increased Market Reach
An online location allows a business to reach a global audience, breaking geographical barriers and reach clients across the globe. This can lead to a significant increase in potential customers and sales.
Customer Experience
Customers have the flexibility to choose how they want to shop—whether online or in-store. Businesses can also offer an integrated omnichannel experience, where customers can seamlessly move between online and offline channels.
Brand Strengthening
Customers often perceive businesses with a physical location as more trustworthy and established. The online presence, meanwhile, supports marketing efforts, providing information, reviews, and customer engagement.
It’s estimated that 60% of marketing will be digital by the end of 2024
